Ashunta Sheriff Beauty BlurEFX™ UNIVERSAL POWDER MINI

BlurEFX Universal  MINI Blurring Effect Powder
One Shade. All Skin Tones. Next-Level Blur 

Size 5g

Say goodbye to dull, cakey powders—Blur EFX Universal Blurring Effect Powder is the ultimate skin-smoothing, brightening powder made for every complexion. Finely milled and feather-light, this universal setting powder melts seamlessly into skin, visibly lifting and brightening the complexion for a soft-focus finish that’s both matte and radiant.

Powered by advanced blurring technology, Blur EFX instantly softens the look of fine lines, pores, and texture—making it ideal for mature skin and anyone who wants a flawless, filtered glow.

Voted by Woman’s Day as one of the Top 8 Best Face Powders for Mature Skin, this award-winning formula is a must-have in every makeup bag—from Gen Z to Ageless Beauties.

The Fellas even love it too for combating shine and oil during the day!

Why You’ll Love It:
• Universal shade works on all skin tones
• Finely milled texture that disappears into skin
• Blurs fine lines, pores & imperfections
• Brightens + lifts for a youthful glow
• Matte yet radiant finish
• Perfect for mature, dry, or textured skin
• Award-winning & pro-artist approved

Glow-Enhancing Pressed Pigment Breakdown

Where clean oil control meets skin comfort—for looks that radiate all day.

Synthetic Mica
• Lab-purified shimmer for safe, ethical radiance.
• Callout: Delivers a stunning glow without natural mica mining concerns.
• Positioning: “Luxe luminosity with peace of mind.”

Magnesium Stearate
• Blending booster + payoff enhancer.
• Callout: Ensures smooth glide and even pigment distribution.
• Positioning: “Seamless blendability—no fallout, no fuss.”

Ethylhexyl Palmitate
• Skin-conditioning emollient.
• Callout: Leaves skin feeling soft and silky, not dry or powdery.
• Positioning: “Comfort meets color.”

Tridecyl Trimellitate
• A glossy-textured emollient that improves adhesion.
• Callout: Helps pigment cling to skin for longer wear.
• Positioning: “Your glow stays put from sunrise to after-party.”

Vitamin E (Tocopherol)
• Antioxidant nourishment for healthy-looking skin.
• Callout: Soothes and protects against environmental stressors.
• Positioning: “Skincare meets shimmer.”

Phenoxyethanol
• Modern, gentle preservative.
• Callout: Keeps your product fresh and safe.
• Positioning: “Clean beauty standard—no parabens, no compromise.